WebWooky Bootcamp

WebWooky Social Media Bootcamp Sessions

Week One:

• What is Social Media? Web 2.0?
• What is Social Networking & Social Bookmarking?
• Which Social Media sites to use for your particular niche & why it would be an effective market
• Overview of the big Social Networking sites: Facebook, LinkedIn, Twitter, Wordpress, YouTube, MySpace
• Defining your Target Market – what is your ideal customer/lead?
• Where to find your “Target Market / Ideal Customer” on Social Media
• How does using Social Media help you find new customers & leads?
• Case Studies of businesses using Social Networking to build their brand or gain customers
• Using Social Media for your business: Groups, Fan Pages, Applications, Paid Advertising
• How to Network effectively with your customers – it’s a different world than just trying to “sell” something, the social networking world is about relationship-building and brand-marketing.
• Social Bookmarking: Digg, Stumble, Del.ici.ous
• FriendFeed, Flickr, Squidoo, WikiPedia
• Blogs, RSS, Feedburner, RSS Listening, Analytics
• Email Marketing, Autoresponders, and Mailing Lists
• Time Management plan to use Social Media effectively
• How to Monitor and Track if your Social Media marketing is effective
• How to Monitor your Brand and find out what people are saying about you online

Week Two:

• What are Link Wheels and are they an effective marketing method?
• Interlinking your Social Media together for ultimate effectiveness
• How to interlink all your online Social Media together
• Press Releases
• Podcasting, iTunes
• Facebook
• iPhone
• Your “image” and Brand-Building
• What do you want your “Target Market/Ideal Customer” to do when they find you online via Social Media?
  - subscribe to your mailing list? – buy your product? – talk about your brand? – attend an event? – visit your website? – watch your video?
• Identifying your “aim” of using Social Media so that you can tweak your efforts towards the ‘end goal’ or ideal outcome – some sites just may not work for what your ideal intention is, but another social networking site might be absolutely ideal
• Effective “Marketers’”, don’t act like “Marketers”
• Brand Reputation Monitoring using Google Alerts, Trackur, and Radian 6